Trackside Performance LLC is proud to celebrate its 36th year as the exclusive partner for Yokohama Tire Corporation’s extensive North American motorsports and marketing programs.
As a full-service race and exhibit company specializing in motorsports-affiliated events, Trackside Performance caters to the needs of corporations, professional and club drivers, and event coordinators. With over 50 years of combined experience, the company coordinates more than 120 events annually. Operating out of a 9,500-square-foot facility in Southern California, Trackside Performance boasts six fifty-foot transporters, a box van, a fleet of trailers, and chase vehicles.
The company supports a wide range of racing series and events, including; Porsche Carrera Cup North America, Porsche Sprint Challenge North America, Porsche Sprint Challenge USA West, Porsche Endurance Challenge North America, Ford Mustang Challenge, AMSOIL Championship Off-Road, King of the Hammers (KOH), SCORE International, Best in the Desert (BITD), SNORE, MORE, Legacy, TrophyLite, Pikes Peak International Hill Climb, 24 Hours of Lemons, Super Lap Battle, Global Time Attack, POC and PCA events.
Trackside Performance also offers contingency programs. For clubs not listed, inquiries about eligibility requirements are welcome.
PERSONNEL PROFILES
CHEECH YAMAUCHI:
Cheech Yamauchi began his journey with Yokohama in 1982, conducting market research on the viability of the A001R tire for U.S. racing. The following year, as the sole employee of Orient Speed, Cheech introduced the tire to the U.S. market, where it quickly achieved victories in Showroom Stock and Solo II categories. This marked the beginning of Yokohama’s U.S. racing heritage.
In 1986, Cheech became an independent consultant for Yokohama, a role he continues to hold. His contributions have been instrumental in numerous IMSA Championships and victories at prestigious events such as the Daytona 24 Hours and Le Mans 24 Hours. Today, Cheech is the co-owner of Trackside Performance LLC and remains a vital figure in the racing community. Despite spending much of his life at the racetrack, Cheech wouldn’t have it any other way.
VIC CURL:
Vic Curl’s passion for off-road racing began in 1969 at the Mint 400. With an industrial arts degree and a background in teaching, Vic transitioned into the racing industry when he joined American Motors and Jeep Corporation in the early 1970s. He pioneered the use of a retrofitted semi-truck to support off-road efforts in Mexico, a first in the industry.
Vic has worked with icons such as Malcolm Smith and Rodger Mears and managed the West Coast branch of Renault Jeep Sport. Later, as manager of Precision Service Racing Group, Vic oversaw Yokohama’s participation in the Mickey Thompson Stadium Series and SCORE, supporting legendary drivers like Ivan Stewart and Rod Millen. Now co-owner of Trackside Performance LLC, Vic values the friendships and experiences he has gained throughout his career.
GINA WITTER:
Gina Witter earned her Bachelor of Science in Business from California State University, Long Beach, and began her career with Yokohama Tire Corporation as an intern in 1989. Her passion for racing led her to work in various capacities at motorsports events. For the past 35 years, Gina has served as CFO of Trackside Performance LLC, where her dedication to the industry remains evident.
BOB ROOT:
Bob Root brings over 15 years of experience in the aftermarket industry. Starting as an entry-level automotive technician at Saleen Performance Inc., Bob quickly advanced to lead technician, responsible for specialty car builds. He later moved into aftermarket sales and management roles, overseeing operations and customer service.
In 2008, Bob joined Trackside Performance LLC as an inventory control and accounting representative. He now serves as General Manager, where his expertise and leadership contribute significantly to the company’s success.